Sinek is an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. Sinek has also had the honor of presenting his ideas to the Ambassadors of Bahrain and Iraq, at the United Nations and to the senior leadership of the United States Air Force. Sinek’s unconventional and innovative views on business and leadership have attracted international attention and have earned him invitations to meet with an array of leaders and organizations, including: Microsoft, MARS, SAP, Intel, 3M, the United States Military, members of the United States Congress, multiple government agencies and entrepreneurs. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them. He believes in a bright future and our ability to build it together.ĭescribed as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people.

This book is for anyone who wants to inspire others or who wants to find someone to inspire them. And the people who follow them don't do so because they have to they follow because they want to.ĭrawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. Those who start with WHY never manipulate, they inspire. Starting with WHY works in big business and small business, in the nonprofit world and in politics. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others? WHY is not money or profit-those are always results.

And it all starts with WHY.Īny organization can explain what it does some can explain how they do it but very few can clearly articulate why.

Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

Start with why book